Lakoff: Why Moving to the Center Will Not Help Obama

Not that this requires an explanation in terms of cognitive science:

Values, authenticity, communication, judgment, and trust are not irrational reasons for voting for a president, even over positions on specific issues. The reason is that situations change, and what you rationally wind up depending on are just those virtues.

Obama introduced himself to the primary voters not as a policy wonk, but as a person of character, who announced his values, said what he believed (no pussyfooting), communicated beautifully and powerfully, and gave examples of his good judgment–he was someone you could trust and identify with. That was a major part of the Obama magic. If Obama even appears to adopt Right-wing views for the sake of getting more votes, he will appear to be giving up on his values, renouncing his authenticity and believability, clouding his judgment, and raising questions about whether he can be trusted. The Obama magic will be in danger of fading.

…..

No matter how many right-wing views you move toward, you will be viciously attacked as too liberal, as influenced by radicals, as inexperienced, as unpatriotic, as all words and no content. Stick to your core values. Be yourself. Voters will respect you.

Source: George Lakoff: The Mind and the Obama Magic - Politics on The Huffington Post

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